The concept was born from the desire to give life to a platform that, through a clear, simple and distinctive identity, would be suitable to host and communicate the many faces of the educational offerings, while enhancing their different characteristics. In fact, POLI.design has a multifaceted vocation: it represents a hub of contact between universities, companies, institutions and professionals. The project also envisages that all pages related to Masters and Higher Education Courses will be treated as real landing pages by encouraging conversions through CRO methodologies.