The graphic mood and the consequent proposed declination took into consideration the institutional and encyclopedic aspect related to Treccani, the need to host and launch other Brands and Selections with their own specific visual identity, and the need to present products of a heterogeneous nature. The aim of the work is to:
• Give value to the different product categories through ad hoc copy and UI
• Facilitate navigation and in particular the flows of purchase and in-depth study of the product through a new UX/UI
• Exploit the different thematic areas to emotionally hook the user thanks to editorial content
• Enhance the content and products with the help of objects from the character
• Characterize the individual actors in games making them recognizable in the various sections of the site
