In order to make the most of all of Giannasi's strengths, a content strategy divided into three categories has been developed:
Informative or promotional posts: content exclusively referring to the commercial dimension whose intent is to communicate Giannasi's offer in a clear and diversified way by increasing brand awareness.
Aspirational posts: suggestive content that aims to tell and provide valuable information to the user by strengthening the brand reputation.
Entertainment posts; content aimed at interaction, animating dialogue and aiming at community engagement.
