For this, two lines of posts were developed, graphic and photographic in nature, united by a common character: a neon structure uses a retro style to recall the imagery related to arcade rooms. The same communicative slant, unique and always recognizable, was also used for the JV newsletters, which were the key tool for communicating promotions or special events.The goal was not only to introduce the halls to a wider audience but to create a community that would be responsive to all JoyVillage offerings and, above all, associate the brand with all things fun. With the development of the JoyApp, also came the need to organize specific campaigns to be played in the halls to increase the frequency of visits.
